the power of place
Nemours Children’s Hospital; Orlando, Florida
GOAT DESIGN represents the third act in a thoughtfully conceived career that began in 1992 when Betsy Beaman, along with two of her college classmates, founded Stanley Beaman & Sears in Atlanta. The partners set their sights high: to focus on projects which, in their view, represent civilization’s greatest institutions—healthcare, higher education and the arts—and to make the world a better place through design. In its 25-year span, SBS did indeed become a much-honored award-winning architecture, interior design and graphics firm whose inquiring, knowledgeable and innovative spirit was felt in all of their projects.
As Director of Design at SBS, Betsy led the design of the firm’s architectural projects and directed and oversaw the design of projects related to interiors and other disciplines. Drawing upon her expertise in integrated design, she assembled and directed multi-disciplinary teams that produced projects where architecture, interiors and environmental graphics seamlessly evolved into unified, cohesive total design solutions that achieved new levels of aesthetics, performance and innovation — and won numerous awards. Clients, the design profession and the public took notice of such SBS projects as Nemours Children’s Hospital, in Orlando, Florida, Children’s Medical Center at Augusta University, in Augusta, Georgia, and the Zuckerman Museum of Art at Kennesaw State University, to name but a few examples.
The Zuckerman Museum of Art
Background
Betsy’s wide-ranging interests helped shape SBS in various ways. Her personal interest in form, technology and architecture, for example, became a catalyst for the growth of the firm and resulted in projects where innovation was consistently at the forefront of design. This single-minded focus resulted in the award of the Silver Medal Firm Award to SBS from the Georgia Chapter of the American Institute of Architects for Outstanding Performance in Architecture in 2000. She served on numerous juries as a critic, lectured at colleges and universities, national design and healthcare conferences and participated on the boards of design and art related organizations, giving the firm exposure to new concepts and people. Lastly, her passion for and involvement in the arts led to prominent museum commissions for the firm. ~
“I have had the good fortune to know Betsy for many years as she was on the Board for the Atlanta Contemporary Art Center when I was working there as the Gallery Director and Curator from 1996-2001. Later, when SBS was chosen to design the new Zuckerman Museum of Art at Kennesaw State University, I was excited to have the opportunity to work with her again. The Zuckerman staff developed a deep trust and respect for Betsy and her team. Stanley Beaman & Sears is not only an outstanding firm with great communication skills and visionary thinking, but they also support the arts through their firm’s art gallery and Board participation. Betsy and her team are committed to excellence in design and bring with them a wealth of knowledge and expertise, as well as a thoughtful, caring, work ethic.”
/ Teresa bramlette reeves
director of curatorial affairs
Zuckerman museum of art /
Past Experience
The images below reflect a handful of representative projects that Betsy, in collaboration with many of her former colleagues, has crafted and designed over the last 28 years and reflect her passion for technology and building form. It is safe to say that Betsy’s appetite for innovation, entrepreneurial spirit, and enthusiasm for open, collaborative, multi-disciplinary design within a “family of creative thinkers” will once again result in an inspired architecture practice at GOAT DESIGN where design can make the world a better place. Who says lightning can’t strike thrice? ~
LAWRENCEVILLE COMMUNITY CENTER
1992–1997
UNIVERSITY OF NORTH GEORGIA
health science center
1998–2005
Adamsville regional health center
2006–2013
Children’s hospital of new orleans
2014–Present
“Aside from the functionality of the building it was the desire of the university to have the Zuckerman Museum of Art be a bold visual statement for the students and the greater Atlanta community. SBS understood the need to create an architectural statement with the ZMA, serving as a landmark for visitors and an iconic assertion for the arts district. The design creates a contemporary and visually compelling building that asserts itself while still harmonizing with the existing architecture of the surrounding building on campus. Through each step of the process Betsy and her team displayed an incredible dedication to the project and their client. Often going above and beyond what would be expected of their firm to ensure that the building was completed correctly, on budget and to the satisfaction of all parties.”
/ Justin Rabideaux
director
zuckerman museum of art /
In celebration of their 25th anniversary Stanley Beaman & Sears created a monograph of the firm’s work from 1992 until the present. The survey not only takes readers on a memorable tour of some of the firm’s most outstanding buildings and interiors, it shares the challenges facing designers and clients in creating memorable projects, and how they were successfully resolved. In doing so, it reveals the multitude of issues that make architecture so challenging and illustrates the ways breakthrough designs redefine reality. From modest community centers to vast hospital campuses, the book shows why architects have chosen such demanding assignments, and why the world is a better place because of the power of good design. For more information we invite you to click on the Monograph and Press Release links below.
